Today, printing processes are constantly innovating, but some common printing processes still dominate. 1. Hot stamping effect High-quality hot stamping plate is the key factor to ensure the quality of hot stamping. As a surface decoration, hot stamping has the advantages of fine and solid imprints, good metallic texture, strong hiding power and relief effect. By applying heat and pressure, gold foil is embossed on the paper to produce a bright metallic luster at a relatively low cost. The patterns printed by hot stamping are clear and beautiful, the colors are bright and attractive, and they are wear-resistant and weather-resistant. The use of bronzing effects on cosmetics trademarks and registered names can significantly enhance the visual effect.
Screen printing Screen printing is a stencil printing technology. During printing, a certain amount of pressure is used to transfer the ink from the holes of the printing plate to the substrate to form an image or text. Screen printing is not limited by the size and shape of the substrate, and is easy to make and low in price. Its ink layer is thicker, rich in graphics and text, and has a three-dimensional effect. It is suitable for a wide range of printing materials. Using UV screen ink to print effects such as frosting, refraction, ice flowers and wrinkles on cosmetic packaging cartons can greatly stimulate consumers' desire to buy. 3. Offset printing Offset printing is a lithographic printing method that uses rubber (blanket) to transfer the graphics and text on the printing plate to the substrate. Its printing speed is very fast, the printing quality is relatively stable, and the overall printing cycle is short. The graphic and non-graphic parts of printing are basically Offset printing is a flat printing method in which the graphics and text on the printing plate are transferred to the substrate through a rubber (blanket). It has the advantages of fast printing speed, relatively stable printing quality, and short overall printing cycle. The graphic and non-graphic parts of offset printing are basically on the same plane, and the ink thickness is thin.

Under a certain pressure, the use of concave and convex molds can plastically deform the printed matter substrate and perform artistic processing on the printed matter surface. Letterpress printing technology was the first printing process to be widely used commercially. In the early days, only movable type could be used to print text information, but now image engraving plates can also be used in letterpress printing. The embossed prints have a strong texture and can produce a relief three-dimensional effect, which has strong visual impact and is unforgettable. Many cosmetics companies will choose to use this craft effect for their LOGO. However, the cost of letterpress printing is relatively high, and the precision of the metal zinc plate is limited and cannot reflect fine details. 5. Relief The relief effect can show the brand's design features at different levels, making the lines softer and the levels more distinct and detailed. It has good tactile and visual appeal and can enhance the added value and artistic effect of the product.
Cat's Eye Technology Cat's Eye technology is to position and mold the cat's eye on the aluminum film material, combined with ingenious design, and through secondary printing, the graphic design product can achieve a 3D visual effect, and the label is actually flat without any concave and convex levels. . This technological innovation of traditional printing not only increases consumers' curiosity and desire to purchase, but also improves the quality of products to a great extent. The Colgate 360 degree toothpaste commonly available on the market uses this process. 7. The application of C-square (CasandCure) technology is a low-cost process. The main principle is to mold graphics and text on transparent PET material to show a laser effect, and then transfer the molded graphics and text to paper and other substrates through varnish curing. On, the laser pattern is refracted through optical principles. Its process is: first apply UV varnish on the printed product, then attach the PET film with molded graphics and text to it, cure it after UV light irradiation, and then recycle and rewind the PET film (repeatable Use 3-6 times, thus greatly reducing the impact on the environment). Such products can show good laser effects without the need for aluminum plating, which not only reduces costs but also improves the quality of the label. 8. UV printing UV printing is a printing process that uses ink containing photosensitizers and cooperates with UV curing lamps to dry and solidify the ink. UV ink has been widely used in offset printing, screen, inkjet and pad printing and other fields. In traditional printing, UV marks the process of product effect, which is like printing a layer of varnish on the desired pattern. It mainly increases the brightness and artistic effect of the product while protecting the surface of the product. It has high hardness, is resistant to friction and corrosion, and is not prone to scratches and other problems. Some laminated products now use UV printing to meet environmental protection requirements, but UV printed products are not easy to bond, and some cases can only be solved through local UV or polishing.
The combination of aluminized materials and reverse glazing technology. Products with local reverse glazing technology and different varnish combinations can produce a prominent effect of light and dark. In particular, the gold and silver parts can produce the effect of sand gold and sand silver. At the same time, the surface with irregular texture has a better visual effect, feels frosted when touched, and can also play an anti-slip effect, making it especially suitable for cleaning and care products. 10. The combination of bright and matte processes. In daily chemical label design, bright forms are usually used to show the focus and logo of the product, while the background and text function descriptions use matte effects to make the labels clearly distinguishable. It performs well in highlighting highlights and distinct layers, making the graphic design present a three-dimensional sense of space. For example, the frequently seen Mountain Dew series products have made good use of this design. In cosmetic packaging and label design, it is crucial to perfectly combine product positioning with materials and craftsmanship, only in this way can it show its charm. In the future, the cosmetics industry will require more types of packaging materials and labels as well as more diverse printing processing techniques to display the charm of products.